Gut health shouldn't be awkward.

As longtime neighbors, our conversations revolved around the usual things: work, family, business ideas, video games, and whatever else happened to capture our attention.

Then digestion entered the rotation. And never left.

Before long, it felt like 90% of our conversations were either about video games or gut health.

And somehow, gut health was winning.

We were constantly comparing notes. What was working. What wasn't. Whether there was something better out there.

The more we talked about it, the more obvious it became that it affects almost everything.

People spend plenty of time talking about those things. Yet rarely discuss the one thing that can affect all of them.

And every time we brought it up, the same thing happened. Someone would laugh, then immediately start telling us their own story.

Suddenly we were talking about digestion, fiber, hemorrhoids, probiotics, weird symptoms, and all the questions people usually keep to themselves.

People weren't avoiding the conversation.

They were waiting for permission to have it.

That realization changed everything. So we built PoopWell — a company with a funny name that takes gut health seriously.

Because if we're being honest, poop is funny. It's also important. Those two things can exist at the same time.

PoopWell isn't really about supplements. At least not long term.

It's about acknowledging one of the most universal human experiences, and treating it with equal parts honesty, curiosity, and optimism.

We're here for better gut health. We're here for better conversations. And we're here for everyone who's ever stared into a toilet and wondered:

“Is this normal?”

We think it should be easier to find answers. And a lot easier to talk (or obsess) about.